Future of Digital Markets and Platforms

Track description

Digital markets and digital platform ecosystems have gained in importance in recent years. Today, the majority of the world's ten most valuable companies pursue a business model in this area. Similarly, many established supply chain models are evolving into multi-sided platform models, changing the competitive dynamics in many industries.

Through technological dynamics, concepts and systems are constantly evolving. Increasingly, decentralized marketplaces and platforms can be observed, which are completely digitalized and replace traditional intermediaries and existing value-added structures. This does not only affect systems in the consumer-oriented area such as AppStores and social media platforms, but increasingly also systems in the inter-company area such as IoT platforms or industry ecosystems. In this sense, the banking industry, for example, is currently comprehensively discussing concepts of open banking or platform banking. In addition, an increasingly intense competition between platform providers on the one hand and a combination of different platforms on the other hand can be observed. At the same time, the concentration on American or Asian platforms leads to dependencies, the consequences of which have partly been shown in the recent Covid 19 crisis.

The conference track focuses on new developments and novel questions in the field of digital markets and platforms. Economic, technical and social issues are to be addressed. It is planned that authors will have the opportunity to further develop their contribution in a special issue of the Electronic Markets magazine.

Possible topics

- Introduction and scaling of digital markets and platforms

- Design and architecture of digital markets and platforms

- Decentralized or peer-to-peer markets and platforms

- Digital transformation of digital markets and platforms

- Value creation models of digital markets and platforms

- Economic analyses in and of digital markets and platforms

- Externalities and asymmetries of benefits of digital markets and platforms

- Competition between digital markets and platforms

- Implications of cartel and regulatory issues for digital marketplaces and platforms

- Integration of services in electronic markets and platforms (e.g. using DLT and block chain technologies)

- Process automation and IoT integration in electronic markets and platforms

- Development of innovative matching or analysis methods for digital markets and platforms

- Case studies on horizontally and vertically integrated marketplaces or platforms

- Organization and governance of digital marketplaces and platforms

- Transformation from product suppliers to platform providers

- Competition between platform vendors and product providers and platform sovereignty

- Taxonomies and typologies of digital markets and platforms

- Crowdsensing, -sourcing, -working and participation on platforms

- Data usage and transparency in digital platforms

- Decision behavior of platform users

- User experience on platforms

- Virtual and Augmented Reality in platforms

- Experimental research in laboratory and field for platforms

Track Chairs

Rainer Alt

Rainer Alt is Professor for Application Systems in Business and Administration at the Institute for Information Systems at the University of Leipzig and Editor-in-Chief of the journal "Electronic Markets - The International Journal on Networked Business". He studied business administration with a focus on business informatics at the University of Erlangen-Nuremberg and received his doctorate and habilitation at the University of St.Gallen. His areas of research include the management of inter-company processes, especially by means of electronic markets and platforms

Armin Heinzl

Armin Heinzl holds the chair for ABWL and Business Informatics at the University of Mannheim. He studied business administration with a focus on business informatics at Goethe University Frankfurt, received his doctorate and habilitation at WHU Koblenz. His current research areas are digital platform ecosystems, health IT, chatbots and requirements analytics. His articles have been published in journals such as Information Systems Research, MIS Quarterly, Journal of the Association for Information Systems, Information Systems Journal and others.

Christof Weinhardt

Christof Weinhardt studied industrial engineering and management, received his doctorate in the field of economics at the University of Karlsruhe (TH) and habilitated at the University of Gießen in the field of business administration. Afterwards, he concentrated his research at the Universities of Bielefeld and Gießen more strongly on interdisciplinary topics in the areas of platform economics, energy economics and online participation with methods of data science/KI, design science, behavioral economics and user experience. For almost 20 years, he has headed the "Information and Market Engineering" (IM) group at KIT's IISM.

Associate Editors

  • Rahul Basole, Georgia Tech
  • Jens Dibbern, Universität Bern
  • Jens Förderer, Technische Universität München
  • Oliver Hinz, Goethe-Universität Frankfurt
  • Thomas Hurni, Universität Bern
  • Slinger Jansen, Utrecht University
  • Jan Krämer, Universität Passau
  • Thomas Kude, Essec Business School
  • Christine Legner, Universität Lausanne
  • Nele Lüker, Universität Mannheim
  • Sunil Mithas, University of South Florida
  • Jan Marco Leimeister, Universität St.Gallen
  • Jella Pfeiffer, Universität of Gießen
  • Timm Teubner, Technische Universität Berlin
  • Manuel Wiesche, Technische Universität Dortmund