Digital markets and digital platform ecosystems have gained in importance in recent years. Today, the majority of the ten most valuable companies worldwide pursue a business model in this area Similarly, many established supply chain models are evolving into multi-sided platform models that are changing the competitive dynamics in many industries.
Through technological dynamics, concepts and systems are constantly evolving. Increasingly, we are seeing decentralised marketplaces and platforms that are fully digitalised and replacing traditional intermediaries and existing value-added structures. This concerns not only systems in the consumer-oriented area such as AppStores and social media platforms, but also systems in the inter-company area such as IoT platforms or industry ecosystems. In this sense, the banking industry, for example, is currently discussing the concepts of open banking and platform banking in detail. In addition, an increasingly intense competition between platform providers on the one hand and a combination of different platforms on the other may be observed. At the same time, the concentration on American or Asian platforms leads to dependencies, the consequences of which have in part become apparent in the recent Covid 19 crisis.
The conference track focuses on new developments and novel questions in the field of digital markets and platforms. The aim is to address economic, technical and social issues. It is planned that authors will have the opportunity to further develop their contribution in a special issue of the Electronic Markets journal.
● Introduction and scaling of digital markets and platforms
● Design and architecture of digital markets and platforms
● Decentralised or peer-to-peer markets and platforms
● Digital transformation of digital markets and platforms
● Value creation models of digital markets and platforms
● Economic analyses in and of digital markets and platforms
● Externalities and benefit asymmetries of digital markets and platforms
● Competition between digital markets and platforms
● Implications of cartel and regulatory issues for digital marketplaces and platforms
● Integration of services in electronic markets and platforms (e.g. using DLT and block chain technologies)
● Process automation and IoT integration in electronic markets and platforms
● Development of innovative matching or analysis methods for digital markets and platforms
● Case studies on horizontally and vertically integrated marketplaces or platforms
● Organisation and governance of digital market places and platforms
● Transformation from product providers to platform providers
● Competition between platform providers and product suppliers and platform sovereignty
● Taxonomies and typologies of digital markets and platforms
● Crowdsensing, -sourcing, -working and participation platforms
● Data usage and transparency in digital platforms
● Decision behaviour of platform users
● User experience on platforms
● Virtual and augmented reality in platforms
● Experimental research in laboratory and field for platforms
Rainer Alt is Professor for Application Systems in Business and Administration at the Institute for Information Systems at Leipzig University and Editor-in-Chief of “Electronic Markets – The International Journal on Networked Business“. He studied business administration at the University of Erlangen-Nuremberg with a focus on business informatics and received his doctorate and habilitation from the University of St.Gallen. His research areas include the management of inter-company processes, especially by means of electronic markets and platforms.
University of Mannheim
Armin Heinzl holds the chair for ABWL and Business Informatics at the University of Mannheim. He studied business administration with a focus on business informatics at the Goethe University Frankfurt, received his doctorate and habilitation at WHU Koblenz. His current research areas are digital platform ecosystems, health IT, chatbots and requirements analytics. His papers have been published in journals such as Information Systems Research, MIS Quarterly, Journal of the Association for Information Systems, Information Systems Journal and others.
Karlsruhe Institute of Technology
Christof Weinhardt studied industrial engineering and management, received his doctorate in the field of economics at the University of Karlsruhe (TH) and his habilitation at the University of Gießen in the field of business administration. Afterwards, his research at the Universities of Bielefeld and Giessen focused increasingly on interdisciplinary topics from the fields of platform economics, energy economics and online participation using methods of data science/KI, design science, behavioral economics and user experience. For almost 20 years, he has headed the “Information and Market Engineering” (IM) group at KIT’s IISM.
• Rahul Basole, Georgia Tech
• Jens Dibbern, University of Bern
• Jens Förderer, Technical University Munich
• Oliver Hinz, Goethe-University Frankfurt
• Thomas Hurni, University of Bern
• Slinger Jansen, Utrecht University
• Jan Krämer, University of Passau
• Thomas Kude, Essec Business School
• Christine Legner, University of Lausanne
• Nele Lüker, University of Mannheim
• Sunil Mithas, University of South Florida
• Jan Marco Leimeister, University of St.Gallen
• Jella Pfeiffer, University of Gießen
• Timm Teubner, Technical University Berlin
• Manuel Wiesche, Technical University Dortmund