Track description

Digital services are becoming increasingly important in our private lives and in business relationships between companies. Virtual services complement or replace real services in order to fulfill customer wishes more effectively and efficiently or in completely new ways. The basic idea of hybrid value creation with integrated bundles of goods and services tailored to customer requirements can also be put into practice to an ever greater extent, particularly as a result of the increasing digitization and networking of products. Well-known examples include telematics-supported car insurance, audio and video streaming services and predictive maintenance of industrial machinery and equipment. At the same time, the complexity of initiating, developing and providing digital services as well as hybrid service bundles or product-service systems is increasing, as these require the close integration of the resources of both customers and partners.

This track invites submissions that report current and relevant research findings on innovation with digital services. The context of service is not restricted for this track and can range from personal services to industrial smart services. Qualitative and quantitative empirical as well as design oriented papers can be submitted. Conceptual or theoretical contributions that serve to better understand digital service innovation and hybrid value creation are also welcome.